CORE PROJECT VALUES
A focus will always be placed on celebrating our underappreciated Champions. This event gives the platform for understanding the hard work, dedication and selflessness that makes our military and first responders true community leaders…CHAMPIONS!
At AdvoCare, “We Build Champions!”
Complimenting that philosophy, it is also important to celebrate the underappreciated Champions that give so much of themselves towards truly developing a better way of life for many others by the way of our Military & First Responders. This description and slogan embodies the project mission of this distinctive partnership developed through The FM Agency.
The military & first responder “Champion” stories will become a celebrated fabric of the AdvoCare Champions Festival presented by the US Army, with primary focus being placed locally within DFW. It includes a physical challenge through a uniquely developed race-course as well as a musical festival that happens immediately afterwards.
This multi-year agreement to produce this festival is looking to make a lasting impact in the DFW community and serve as an excellent complement to pre-game AdvoCare Classic activities. We aim to be an experience unlike any other festival in North Texas.
The Nancy Lieberman Charities – this is a 501c3 organization funded by charitable donations and committed to promoting and developing healthy lifestyles and educational opportunities for young girls and boys. Nancy Lieberman Charities is dedicated to expanding and ensuring that educational and athletic opportunities exist for economically disadvantaged youth. Approximately 85% of the students they serve with their basketball camps, clinics, Dream Courts, college scholarships and school supply programs, throughout the United States, are from low-to-moderate income families. With much of her impact felt in DFW, a portion of all proceeds from the Champions Festival event and Programming go directly towards the Nancy Lieberman Charity community efforts within DFW. Focus on support of community relations between our military and first responders are key contributing factors to these efforts.